Detail for CIP Code 09.0900

Title: Public Relations, Advertising, and Applied Communication.

Definition: A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

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CIP Title or Definition Changed

CIP 2000		CIP 2010
Code	Title	Action		Code	Title
				09.0900	Public Relations, Advertising, and Applied Communication.