Change CIP year to:
Selecting a different year will take you to the homepage for that CIP version.
Using the Quick CIP Code Finder
Use this input box to quickly find any one CIP code. The formats are:
Title: Marketing/Marketing Management, General.
Definition: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Action: No Substantive Changes
The crosswalk shows the CIP code number and title in the previous version and the current version of the CIP.
Illustrative Examples are provided to assit you in selecting the appropriate 6-digit CIP code for a particular program.
The CIP code is listed in context of the 2-digit series to which it belongs. Only codes in this CIP version are listed: neither old location of codes that moved nor deleted codes are shown in this listing.