Detail for CIP Code 19.0203

Title: Consumer Merchandising/Retailing Management.

Definition: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

Action: No Substantive Changes

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CIP Title or Definition Changed

CIP 2000		CIP 2010
Code	Title	Action		Code	Title
19.0203	Consumer Merchandising/Retailing Management.			19.0203	Consumer Merchandising/Retailing Management.