Detail for CIP Code 09.0902

Title: Public Relations/Image Management.

Definition: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

Action: No Substantive Changes

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CIP Title or Definition Changed

CIP 2000		CIP 2010
Code	Title	Action		Code	Title
09.0902	Public Relations/Image Management.			09.0902	Public Relations/Image Management.