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CIP 2020

Detail for CIP Code 52.1404

Title: Digital Marketing.

Definition: A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

Action: New

CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
New 52.1404 Digital Marketing.
Illustrative Examples
  • [Digital Innovation in Marketing]