Detail for CIP Code 09.0900

Title: Public Relations, Advertising, and Applied Communication.

Definition: A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research. See also: 09.0902) Public Relations/Image Management., 09.0903) Advertising.

Action: No Substantive Changes

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CIP Title or Definition Changed

CIP 2010		CIP 2020
Code	Title	Action		Code	Title
09.0900	Public Relations, Advertising, and Applied Communication.			09.0900	Public Relations, Advertising, and Applied Communication.