Detail for CIP Code 52.1402

Title: Marketing Research.

Definition: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Action: No Substantive Changes

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CIP Title or Definition Changed

CIP 2010		CIP 2020
Code	Title	Action		Code	Title
52.1402	Marketing Research.			52.1402	Marketing Research.