CIPThe Classification of
Instructional Programs
CIP 2020
  • 2020
  • 2010

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Detail for CIP Code 09.0903

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Title: Advertising.

Definition: A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. See also: 09.0900) Public Relations, Advertising, and Applied Communication., 50.0402) Commercial and Advertising Art.

Action: No Substantive Changes

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CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
09.0903 Advertising. No substantive changes 09.0903 Advertising.
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Illustrative Examples

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The CIP code is listed in context of the 2-digit series to which it belongs. Only codes in this CIP version are listed: neither old location of codes that moved nor deleted codes are shown in this listing.

  • Open09) COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.
    • Open09.01) Communication and Media Studies.
      • 09.0100) Communication, General.
      • 09.0101) Speech Communication and Rhetoric.
      • 09.0102) Mass Communication/Media Studies.
      • 09.0199) Communication and Media Studies, Other.
    • Open09.04) Journalism.
      • 09.0401) Journalism.
      • 09.0402) Broadcast Journalism.
      • 09.0404) Photojournalism.
      • 09.0405) Business and Economic Journalism.
      • 09.0406) Cultural Journalism.
      • 09.0407) Science/Health/Environmental Journalism.
      • 09.0499) Journalism, Other.
    • Open09.07) Radio, Television, and Digital Communication.
      • 09.0701) Radio and Television.
      • 09.0702) Digital Communication and Media/Multimedia.
      • 09.0799) Radio, Television, and Digital Communication, Other.
    • Open09.09) Public Relations, Advertising, and Applied Communication.
      • 09.0900) Public Relations, Advertising, and Applied Communication.
      • 09.0901) Organizational Communication, General.
      • 09.0902) Public Relations/Image Management.
      • 09.0903) Advertising.
      • 09.0904) Political Communication.
      • 09.0905) Health Communication.
      • 09.0906) Sports Communication.
      • 09.0907) International and Intercultural Communication.
      • 09.0908) Technical and Scientific Communication.
      • 09.0909) Communication Management and Strategic Communications.
      • 09.0999) Public Relations, Advertising, and Applied Communication, Other.
    • Open09.10) Publishing.
      • 09.1001) Publishing.
    • Open09.99) Communication, Journalism, and Related Programs, Other.
      • 09.9999) Communication, Journalism, and Related Programs, Other.