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CIP 2020

Detail for CIP Code 52.1402

Title: Marketing Research.

Definition: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Action: No Substantive Changes

CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
52.1402 Marketing Research. No substantive changes 52.1402 Marketing Research.
Illustrative Examples
  • None available