Skip Navigation
CIP 2020

Detail for CIP Code 52.1401

Title: Marketing/Marketing Management, General.

Definition: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Action: No Substantive Changes

CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
52.1401 Marketing/Marketing Management, General. No substantive changes 52.1401 Marketing/Marketing Management, General.
Illustrative Examples
  • [Social Media Marketing]