CIPThe Classification of
Instructional Programs
CIP 2020
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Detail for CIP Code 09.0902

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Title: Public Relations/Image Management.

Definition: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications. See also: 09.0900) Public Relations, Advertising, and Applied Communication.

Action: No Substantive Changes

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CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
09.0902 Public Relations/Image Management. No substantive changes 09.0902 Public Relations/Image Management.
Illustrative Examples

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Illustrative Examples

Illustrative Examples are provided to assit you in selecting the appropriate 6-digit CIP code for a particular program.

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The CIP code is listed in context of the 2-digit series to which it belongs. Only codes in this CIP version are listed: neither old location of codes that moved nor deleted codes are shown in this listing.

  • Open09) COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.
    • Open09.01) Communication and Media Studies.
      • 09.0100) Communication, General.
      • 09.0101) Speech Communication and Rhetoric.
      • 09.0102) Mass Communication/Media Studies.
      • 09.0199) Communication and Media Studies, Other.
    • Open09.04) Journalism.
      • 09.0401) Journalism.
      • 09.0402) Broadcast Journalism.
      • 09.0404) Photojournalism.
      • 09.0405) Business and Economic Journalism.
      • 09.0406) Cultural Journalism.
      • 09.0407) Science/Health/Environmental Journalism.
      • 09.0499) Journalism, Other.
    • Open09.07) Radio, Television, and Digital Communication.
      • 09.0701) Radio and Television.
      • 09.0702) Digital Communication and Media/Multimedia.
      • 09.0799) Radio, Television, and Digital Communication, Other.
    • Open09.09) Public Relations, Advertising, and Applied Communication.
      • 09.0900) Public Relations, Advertising, and Applied Communication.
      • 09.0901) Organizational Communication, General.
      • 09.0902) Public Relations/Image Management.
      • 09.0903) Advertising.
      • 09.0904) Political Communication.
      • 09.0905) Health Communication.
      • 09.0906) Sports Communication.
      • 09.0907) International and Intercultural Communication.
      • 09.0908) Technical and Scientific Communication.
      • 09.0909) Communication Management and Strategic Communications.
      • 09.0999) Public Relations, Advertising, and Applied Communication, Other.
    • Open09.10) Publishing.
      • 09.1001) Publishing.
    • Open09.99) Communication, Journalism, and Related Programs, Other.
      • 09.9999) Communication, Journalism, and Related Programs, Other.