CIPThe Classification of
Instructional Programs
CIP 2020
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Detail for CIP Code 09.0900

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Title: Public Relations, Advertising, and Applied Communication.

Definition: A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research. See also: 09.0902) Public Relations/Image Management., 09.0903) Advertising.

Action: No Substantive Changes

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Crosswalk

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CIP Title or Definition Changed
CIP 2010 CIP 2020
Code Title Action Code Title
09.0900 Public Relations, Advertising, and Applied Communication. No substantive changes 09.0900 Public Relations, Advertising, and Applied Communication.
Illustrative Examples

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Illustrative Examples

Illustrative Examples are provided to assit you in selecting the appropriate 6-digit CIP code for a particular program.

  • [Public Relations and Advertising]
  • [Applied Communication]
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The CIP code is listed in context of the 2-digit series to which it belongs. Only codes in this CIP version are listed: neither old location of codes that moved nor deleted codes are shown in this listing.

  • Open09) COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.
    • Open09.01) Communication and Media Studies.
      • 09.0100) Communication, General.
      • 09.0101) Speech Communication and Rhetoric.
      • 09.0102) Mass Communication/Media Studies.
      • 09.0199) Communication and Media Studies, Other.
    • Open09.04) Journalism.
      • 09.0401) Journalism.
      • 09.0402) Broadcast Journalism.
      • 09.0404) Photojournalism.
      • 09.0405) Business and Economic Journalism.
      • 09.0406) Cultural Journalism.
      • 09.0407) Science/Health/Environmental Journalism.
      • 09.0499) Journalism, Other.
    • Open09.07) Radio, Television, and Digital Communication.
      • 09.0701) Radio and Television.
      • 09.0702) Digital Communication and Media/Multimedia.
      • 09.0799) Radio, Television, and Digital Communication, Other.
    • Open09.09) Public Relations, Advertising, and Applied Communication.
      • 09.0900) Public Relations, Advertising, and Applied Communication.
      • 09.0901) Organizational Communication, General.
      • 09.0902) Public Relations/Image Management.
      • 09.0903) Advertising.
      • 09.0904) Political Communication.
      • 09.0905) Health Communication.
      • 09.0906) Sports Communication.
      • 09.0907) International and Intercultural Communication.
      • 09.0908) Technical and Scientific Communication.
      • 09.0909) Communication Management and Strategic Communications.
      • 09.0999) Public Relations, Advertising, and Applied Communication, Other.
    • Open09.10) Publishing.
      • 09.1001) Publishing.
    • Open09.99) Communication, Journalism, and Related Programs, Other.
      • 09.9999) Communication, Journalism, and Related Programs, Other.