Skip Navigation
CIP 2010

Detail for CIP Code 09.0900

Title: Public Relations, Advertising, and Applied Communication.

Definition: A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

Action: New

CIP Title or Definition Changed
CIP 2000 CIP 2010
Code Title Action Code Title
New 09.0900 Public Relations, Advertising, and Applied Communication.
Illustrative Examples
  • None available