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CIP 2010

Detail for CIP Code 19.0203

Title: Consumer Merchandising/Retailing Management.

Definition: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

Action: No Substantive Changes

CIP Title or Definition Changed
CIP 2000 CIP 2010
Code Title Action Code Title
19.0203 Consumer Merchandising/Retailing Management. No substantive changes 19.0203 Consumer Merchandising/Retailing Management.
Illustrative Examples
  • None available