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CSSC Courses/Course Codes


Section 08 Marketing and Distribution

CSSC Code Title Alternate Titles Description
Main Category Sub-Category Course
08     MARKETING AND DISTRIBUTION   A summary of groups of instructional programs that prepare individuals for occupations directed toward and incident to the flow of industrial and consumer goods in channels of trade, or the provision of services to consumers or users. These programs are concerned with marketing, sales, distribution, merchandising, and management, including ownership and management of enterprises engaged in marketing. Instructional programs prepare individuals to perform one or more of the marketing functions, such as selling, buying, pricing, promoting, financing, transporting, storing, market research, and marketing management. In addition, instructional programs include varying emphases on technical knowledge of products or services marketed, related communication and computation skills, and abilities and attitudes associated with human relations and private enterprise.
  01   APPAREL AND ACCESSORIES MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail establishments, wholesale establishments, and manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.
    11 Fashion Merchandising   influences on fashion; career opportunities; fashion shows; merchandising principles
    21 Fashion Design and Illustration   fashion advertising; magazine illustration; newspaper illustration
    31 Fashion Merchandising - Cooperative Education 1    
    32 Fashion Merchandising - Cooperative Education 2    
    00 Apparel and Accessories Marketing, Other    
  02   BUSINESS AND PERSONAL SERVICES MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in two types of enterprises: those primarily engaged in providing services to businesses on a fee or contract basis (such as advertising agencies, publishing and broadcasting companies, display services, marketing research and consulting firms, protection agencies building maintenance firms, and employment agencies), and those providing services to consumers (such as photography studios, barber and beauty shops, gymnasiums, funeral homes, home maintenance firms, pet care centers, and rental businesses other than vehicle). These programs place emphasis on the marketing activities involved in such enterprises and not on the development of manual or procedural skills that are required to perform a particular service or task. Includes instruction in preparing individuals to perform advertising and merchandise display functions as part of the operation of any enterprise.
    00 Business and Personal Services Marketing, Other    
  03   ENTREPRENEURSHIP   A group of instructional programs that prepare individuals to perform marketing and management functions and tasks associated with owning and operating a business.
    11 Starting Your Own Business   location selection; financing; marketing; management
    21 Junior Achievement Student - Operated Company study of American enterprise system; small business operation; management skill development
    00 Entrepreneurship, Other    
  04   FINANCIAL SERVICES MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in financial institutions such as commercial banks, savings and loan associations, credit agencies, credit unions, consumer-finance companies, collection agencies, security and commodity brokerages, and credit departments of business enterprises.
    00 Financial Services Marketing, Other    
  05   FLORISTRY, FARM AND GARDEN SUPPLIES MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail, wholesale, and manufacturing establishments; and with growers dealing with live plants, cut flowers, floral arrangements, artificial flowers and plants, garden supplies, equipment, and related items; and seed, fertilizers, and other supplies for farm production.
    11 Floral Sales   floral arrangements; retail florist shop; garden center operations; wedding preparations
    00 Floristry, Farm and Garden Supplies Marketing, Other    
  06   FOOD MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail and wholesale establishments, and in food processing and manufacturing firms that deal primarily with food and beverage products
    11 Food Marketing/
Distribution - Overview
   
    12 Grocery Management Wholesale/
Retail Grocery Operation
supervisory skills; human relations; checkout management; store accounting; merchandising; scan operations; store maintenance; storeroom and backstock; ordering and receiving; grocery, meat, dairy, frozen food departments
    21 Food Marketing - Cooperative Education 1    
    22 Food Marketing - Cooperative Education 2    
    00 Food Marketing, Other    
  07   GENERAL MARKETING   A group of instructional programs that prepare individuals to perform marketing and management functions and tasks that can be applied broadly in any marketing environment. Principles, practices, and procedures are taught without particular identification with a specific kind of enterprise, product, or service. Persons enrolled, either by prior training or employment experience may have already acquired extensive knowledge of a trade, product, or service area. Others may desire marketing skills for application in any enterprise or subsequent specialized training in marketing. The focus for these instructional programs may be on institutions of marketing, on specific marketing functions, or on unique kinds of marketing activity.
    11 Distributive Education 1 Sales and Marketing; Retailing and Merchandising; Distribution and Marketing; Distribution 1; Marketing and Distribution 1; Merchandising basic marketing; store location; display; merchandising; product information
    12 Distributive Education 2 Distribution 2; Marketing and Distribution 2 advanced marketing; marketing process control; specialized marketing; distribution economics; pricing merchandise
    13 Distributive Education 3   merchandising; human relations; service technology leadership skills
    21 Distributive Education 1, Cooperative Store Experience; Marketing Occupational Experience cooperative training; retail store employment; marketing competencies
    22 Distributive Education 2, Cooperative   continued on-the-job training; leadership development; distribution economics; advanced sale
    31 Salesmanship   marketing careers; in-depth studies; sales promotion techniques; sales personality; sales personnel
    41 Retail Learning Laboratory   school store operations; selling; stockkeeping; sales promotion
    51 Cashier Checker Training   cash register procedure; scale use; shoplifting prevention; customer relations
    61 Warehousing Industrial and Wholesale Material Handling   wholesale establishments; business sales; factory sales; warehouse operations
    71 Distributive Education, Independent Study   advanced distributive training; independent work
    81 Telephone Service Representative   entry level skills as telephone service representative; human relations; fielding customer inquiries and complaints; marketing telephone services; billing and collection
    82 Telephone Directory Assistant   entry level skills as telephone directory assistant; computerized directory procedures; telephone etiquette; human relations
    00 General Marketing, Other    
  08   HOME AND OFFICE PRODUCTS MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail establishments, wholesale establishments and manufacturing firms dealing with hardware and building material products and equipment primarily used for furnishing and maintaining the home; or products, equipment, and supplies used in public and private business office operations.
    11 Computer Sales Representative   sales principles and training; introduction to computers and software; computer applications, time management; computer store management
    00 Home and Office Products Marketing, Other    
  09   HOSPITALITY AND RECREATION MARKETING   A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of leisure time. The hospitality industry includes lodging services and related convention services, and food and beverage services. Recreation includes products and services related to entertainment, sports, hobbies, and cultural activities.
    11 Orientation to Hospitality Careers   introduction to the hospitality industry including hotels, motels, restaurants, convention services, food and beverage
    21 Hospitality Sales 1   marketing hospitality services; human relations; customer concerns; organizing and managing events (banquets, conferences, sports events); recordkeeping; advertising
    22 Hospitality Sales 2    
    00 Hospitality and Recreation Marketing, Other    
  10   INSURANCE MARKETING   A group of instructional programs that prepare individuals to perform marketing functions and tasks related to the sale and placement of insurance contracts with carriers.
    00 Insurance Marketing, Other    
  11   TRANSPORTATION AND TRAVEL MARKETING   A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in enterprises engaged in passenger and freight transportation, travel services, warehousing, and other services incidental to transportation, storage, travel, or tourism.
    11 Tourism Services   traveling public; travel information; agency management
    21 Entertainment Park/Tourism - Cooperative Education   customer relations and entertainment park service provision; meeting the public; crisis management; special needs groups; tour groups; special events - on site experience
    00 Transportation and Travel Marketing, Other    
  12   VEHICLES AND PETROLEUM MARKETING   A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in retail or wholesale establishments engaged in the distribution of petroleum products, or in retail, wholesale, manufacturing and service establishments engaged in the marketing of cars, vans, trucks, mobile units, boats, other recreational vehicles, tractors, and other farm vehicles and implements, as well as related parts, accessories, equipment, and services.
    11 Auto Parts Merchandising   auto parts marketing
    21 Automotive Professional Training Automotive Service Station Operation service station management; service station operations; auto maintenance
    00 Vehicles and Petroleum Marketing, Other    
  99   MARKETING AND DISTRIBUTION, OTHER   A group of instructional programs in marketing and distribution not described above.
    00 Marketing and Distribution, Other    

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National Center for Education Statistics - http://nces.ed.gov
U.S. Department of Education