| CSSC Code | Title | Alternate Titles | Description | ||
|---|---|---|---|---|---|
| Main Category | Sub-Category | Course | |||
| 08 | MARKETING AND DISTRIBUTION | A summary of groups of instructional programs that prepare individuals for occupations directed toward and incident to the flow of industrial and consumer goods in channels of trade, or the provision of services to consumers or users. These programs are concerned with marketing, sales, distribution, merchandising, and management, including ownership and management of enterprises engaged in marketing. Instructional programs prepare individuals to perform one or more of the marketing functions, such as selling, buying, pricing, promoting, financing, transporting, storing, market research, and marketing management. In addition, instructional programs include varying emphases on technical knowledge of products or services marketed, related communication and computation skills, and abilities and attitudes associated with human relations and private enterprise. | |||
| 01 | APPAREL AND ACCESSORIES MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail establishments, wholesale establishments, and manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment. | |||
| 11 | Fashion Merchandising | influences on fashion; career opportunities; fashion shows; merchandising principles | |||
| 21 | Fashion Design and Illustration | fashion advertising; magazine illustration; newspaper illustration | |||
| 31 | Fashion Merchandising - Cooperative Education 1 | ||||
| 32 | Fashion Merchandising - Cooperative Education 2 | ||||
| 00 | Apparel and Accessories Marketing, Other | ||||
| 02 | BUSINESS AND PERSONAL SERVICES MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in two types of enterprises: those primarily engaged in providing services to businesses on a fee or contract basis (such as advertising agencies, publishing and broadcasting companies, display services, marketing research and consulting firms, protection agencies building maintenance firms, and employment agencies), and those providing services to consumers (such as photography studios, barber and beauty shops, gymnasiums, funeral homes, home maintenance firms, pet care centers, and rental businesses other than vehicle). These programs place emphasis on the marketing activities involved in such enterprises and not on the development of manual or procedural skills that are required to perform a particular service or task. Includes instruction in preparing individuals to perform advertising and merchandise display functions as part of the operation of any enterprise. | |||
| 00 | Business and Personal Services Marketing, Other | ||||
| 03 | ENTREPRENEURSHIP | A group of instructional programs that prepare individuals to perform marketing and management functions and tasks associated with owning and operating a business. | |||
| 11 | Starting Your Own Business | location selection; financing; marketing; management | |||
| 21 | Junior Achievement | Student - Operated Company | study of American enterprise system; small business operation; management skill development | ||
| 00 | Entrepreneurship, Other | ||||
| 04 | FINANCIAL SERVICES MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in financial institutions such as commercial banks, savings and loan associations, credit agencies, credit unions, consumer-finance companies, collection agencies, security and commodity brokerages, and credit departments of business enterprises. | |||
| 00 | Financial Services Marketing, Other | ||||
| 05 | FLORISTRY, FARM AND GARDEN SUPPLIES MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail, wholesale, and manufacturing establishments; and with growers dealing with live plants, cut flowers, floral arrangements, artificial flowers and plants, garden supplies, equipment, and related items; and seed, fertilizers, and other supplies for farm production. | |||
| 11 | Floral Sales | floral arrangements; retail florist shop; garden center operations; wedding preparations | |||
| 00 | Floristry, Farm and Garden Supplies Marketing, Other | ||||
| 06 | FOOD MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail and wholesale establishments, and in food processing and manufacturing firms that deal primarily with food and beverage products | |||
| 11 | Food Marketing/ Distribution - Overview |
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| 12 | Grocery Management | Wholesale/ Retail Grocery Operation |
supervisory skills; human relations; checkout management; store accounting; merchandising; scan operations; store maintenance; storeroom and backstock; ordering and receiving; grocery, meat, dairy, frozen food departments | ||
| 21 | Food Marketing - Cooperative Education 1 | ||||
| 22 | Food Marketing - Cooperative Education 2 | ||||
| 00 | Food Marketing, Other | ||||
| 07 | GENERAL MARKETING | A group of instructional programs that prepare individuals to perform marketing and management functions and tasks that can be applied broadly in any marketing environment. Principles, practices, and procedures are taught without particular identification with a specific kind of enterprise, product, or service. Persons enrolled, either by prior training or employment experience may have already acquired extensive knowledge of a trade, product, or service area. Others may desire marketing skills for application in any enterprise or subsequent specialized training in marketing. The focus for these instructional programs may be on institutions of marketing, on specific marketing functions, or on unique kinds of marketing activity. | |||
| 11 | Distributive Education 1 | Sales and Marketing; Retailing and Merchandising; Distribution and Marketing; Distribution 1; Marketing and Distribution 1; Merchandising | basic marketing; store location; display; merchandising; product information | ||
| 12 | Distributive Education 2 | Distribution 2; Marketing and Distribution 2 | advanced marketing; marketing process control; specialized marketing; distribution economics; pricing merchandise | ||
| 13 | Distributive Education 3 | merchandising; human relations; service technology leadership skills | |||
| 21 | Distributive Education 1, Cooperative | Store Experience; Marketing Occupational Experience | cooperative training; retail store employment; marketing competencies | ||
| 22 | Distributive Education 2, Cooperative | continued on-the-job training; leadership development; distribution economics; advanced sale | |||
| 31 | Salesmanship | marketing careers; in-depth studies; sales promotion techniques; sales personality; sales personnel | |||
| 41 | Retail Learning Laboratory | school store operations; selling; stockkeeping; sales promotion | |||
| 51 | Cashier Checker Training | cash register procedure; scale use; shoplifting prevention; customer relations | |||
| 61 | Warehousing Industrial and Wholesale Material Handling | wholesale establishments; business sales; factory sales; warehouse operations | |||
| 71 | Distributive Education, Independent Study | advanced distributive training; independent work | |||
| 81 | Telephone Service Representative | entry level skills as telephone service representative; human relations; fielding customer inquiries and complaints; marketing telephone services; billing and collection | |||
| 82 | Telephone Directory Assistant | entry level skills as telephone directory assistant; computerized directory procedures; telephone etiquette; human relations | |||
| 00 | General Marketing, Other | ||||
| 08 | HOME AND OFFICE PRODUCTS MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks in retail establishments, wholesale establishments and manufacturing firms dealing with hardware and building material products and equipment primarily used for furnishing and maintaining the home; or products, equipment, and supplies used in public and private business office operations. | |||
| 11 | Computer Sales Representative | sales principles and training; introduction to computers and software; computer applications, time management; computer store management | |||
| 00 | Home and Office Products Marketing, Other | ||||
| 09 | HOSPITALITY AND RECREATION MARKETING | A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of leisure time. The hospitality industry includes lodging services and related convention services, and food and beverage services. Recreation includes products and services related to entertainment, sports, hobbies, and cultural activities. | |||
| 11 | Orientation to Hospitality Careers | introduction to the hospitality industry including hotels, motels, restaurants, convention services, food and beverage | |||
| 21 | Hospitality Sales 1 | marketing hospitality services; human relations; customer concerns; organizing and managing events (banquets, conferences, sports events); recordkeeping; advertising | |||
| 22 | Hospitality Sales 2 | ||||
| 00 | Hospitality and Recreation Marketing, Other | ||||
| 10 | INSURANCE MARKETING | A group of instructional programs that prepare individuals to perform marketing functions and tasks related to the sale and placement of insurance contracts with carriers. | |||
| 00 | Insurance Marketing, Other | ||||
| 11 | TRANSPORTATION AND TRAVEL MARKETING | A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in enterprises engaged in passenger and freight transportation, travel services, warehousing, and other services incidental to transportation, storage, travel, or tourism. | |||
| 11 | Tourism Services | traveling public; travel information; agency management | |||
| 21 | Entertainment Park/Tourism - Cooperative Education | customer relations and entertainment park service provision; meeting the public; crisis management; special needs groups; tour groups; special events - on site experience | |||
| 00 | Transportation and Travel Marketing, Other | ||||
| 12 | VEHICLES AND PETROLEUM MARKETING | A group of instructional programs that prepare individuals to perform marketing and management functions and tasks in retail or wholesale establishments engaged in the distribution of petroleum products, or in retail, wholesale, manufacturing and service establishments engaged in the marketing of cars, vans, trucks, mobile units, boats, other recreational vehicles, tractors, and other farm vehicles and implements, as well as related parts, accessories, equipment, and services. | |||
| 11 | Auto Parts Merchandising | auto parts marketing | |||
| 21 | Automotive Professional Training | Automotive Service Station Operation | service station management; service station operations; auto maintenance | ||
| 00 | Vehicles and Petroleum Marketing, Other | ||||
| 99 | MARKETING AND DISTRIBUTION, OTHER | A group of instructional programs in marketing and distribution not described above. | |||
| 00 | Marketing and Distribution, Other | ||||
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