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Classification of Instructional Programs (CIP 2000)
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COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS. Instructional programs that focus on how messages in various media are produced, used, and interpreted within and across different contexts, channels, and cultures, and that prepare individuals to apply communication knowledge and skills professionally.

 
09. COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.   Instructional programs that focus on how messages in various media are produced, used, and interpreted within and across different contexts, channels, and cultures, and that prepare individuals to apply communication knowledge and skills professionally.

09.01 Communication and Media Studies.   Instructional content for this group of programs is defined in codes 09.0101- 09.0199.

----- ENGLISH LANGUAGE AND LITERATURE/LETTERS.   (Report under 23. Series)

----- LANGUE et LITTÉRATURES FRANÇAISES/LETTRES.   (Report under 55. Series, programs are located in appendix A).

09.0101 Communication Studies/Speech Communication and Rhetoric.   A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts. Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications. (Occupational Crosswalk)

09.0102 Mass Communication/Media Studies.   A program that focuses on the analysis and criticism of media institutions and media texts, how people experience and understand media content, and the roles of media in producing and transforming culture. Includes instruction in communications regulation, law, and policy; media history; media aesthetics, interpretation, and criticism; the social and cultural effects of mass media; cultural studies; the economics of media industries; visual and media literacy; and the psychology and behavioral aspects of media messages, interpretation, and utilization. (Moved from 09.0403) (Occupational Crosswalk)

09.0199 Communication and Media Studies, Other.   (NEW) Any instructional program in communication and media studies not listed above. (Occupational Crosswalk)

09.02 Advertising.   (Deleted)

09.0201 Advertising.   (Moved, Report under 09.0903) (Occupational Crosswalk)

09.04 Journalism.   Instructional content for this group of programs is defined in codes 09.0401- 09.0499.

09.0401 Journalism.   A program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. Includes instruction in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism. (Occupational Crosswalk)

09.0402 Broadcast Journalism.   A program that focuses on the methods and techniques for reporting, producing, and delivering news and news programs via radio, television, and video/film media; and that prepares individuals to be professional broadcast journalists, editors, producers, directors, and managers. Includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics. (Occupational Crosswalk)

09.0403 Mass Communications.   (Moved, Report under 09.0102) (Occupational Crosswalk)

09.0404 Photojournalism.   (NEW) A program that focuses on the use of still and motion photography in journalism and prepares individuals to function as news photographers and photographic editors. Includes instruction in photography, journalism, studio procedures and techniques, camera and equipment operation and technique, news editing, print and film editing, news scene composition, subject surveillance, media law and policy, news team field operations, and professional standards and ethics. (Occupational Crosswalk)

09.0499 Journalism, Other.   (NEW) Any instructional program in journalism not listed above. (Occupational Crosswalk)

09.05 Public Relations and Organizational Communications.   (Deleted)

09.0501 Public Relations and Organizational Communications.   (Deleted, Report under 09.0902) (Occupational Crosswalk)

09.07 Radio, Television, and Digital Communication.   Instructional content for this group of programs is defined in codes 09.0701- 09.0799.

----- COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES.   (Report under 11. Series)

----- ENGINEERING.   (Report under 14. Series)

----- ENGINEERING TECHNOLOGIES/TECHNICIANS.   (Report under 15. Series)

09.0701 Radio and Television.   A program that focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and that prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology. (Occupational Crosswalk)

----- Film/Video and Photographic Arts.   (Report under 50.06 Series)

----- Photographic and Film/Video Technology/Technician.   (Report under 10.0201)

----- Radio and Television Broadcasting Technology/Technician.   (Report under 10.0202)

----- Recording Arts Technology.   (Report under 10.0203)

09.0702 Digital Communication and Media/Multimedia.   (NEW) A program that focuses on the development, use, and regulation of new electronic communication technologies using computer applications and that prepares individuals to function as developers and managers of digital communications media. Includes instruction in the principles of computers and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues. (Occupational Crosswalk)

----- Telecommunications Technology/Technician.   (Report under 15.0305)

----- Telecommunications Management.   (Report under 52.12 Series)

09.0799 Radio, Television, and Digital Communication, Other.   (NEW) Any instructional program in radio, television, and digital communications not listed above. (Occupational Crosswalk)

09.09 Public Relations, Advertising, and Applied Communication.   (NEW) Instructional content for this group of programs is defined in codes 09.0901- 09.0999.

09.0901 Organizational Communication, General.   (NEW) A program that focuses on general communication processes and dynamics within organizations. Includes instruction in the development and maintenance of interpersonal group relations within organizations; decision-making and conflict management; the use of symbols to create and maintain organizational images, missions, and values; power and politics within organizations; human interaction with computer technology; and how communications socializes and supports employees and team members. (Occupational Crosswalk)

09.0902 Public Relations/Image Management.   (NEW) A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications. (Occupational Crosswalk)

09.0903 Advertising.   A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201) (Occupational Crosswalk)

----- Commercial and Advertising Art and Design.   (Report under 50.0402)

----- Marketing/Marketing Management.   (Report under 52.1401)

----- Marketing Research.   (Report under 52.1402)

----- International Marketing.   (Report under 52.1403)

09.0904 Political Communication.   (NEW) A program that focuses on human and media communication in the political process and that prepares individuals to function as members of political and public affairs organizations, political campaign staffs, and related government and media entities. Includes instruction in media effects, political speaking and debating, political advertising and marketing, image management, political journalism, opinion polling, and aspects of print and broadcast media related to the production and distribution of media messages in political settings. (Occupational Crosswalk)

09.0905 Health Communication.   (NEW) A program that focuses on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. Includes instruction in the development and use of health-related and care-related messages and media; the goals and strategies of health care promotion; relationships, roles, situations, and social structures in the context of health maintenance and promotion; and applications to disease prevention, health advocacy, and communications concerning treatments. (Occupational Crosswalk)

----- Public Health/Health Care and Promotion.   (Report under 51.2207)

----- Business/Corporate Communication.   (Report under 52.0501)

----- Agricultural Communication.   (Report under 01.0802)

----- Family and Consumer Sciences/Human Sciences Communications.   (Report under 19.0202)

09.0999 Public Relations, Advertising, and Applied Communication, Other (NEW) Any instructional program in organizational communication, public relations, and advertising not listed above.   (Occupational Crosswalk)

09.10 Publishing.   (NEW) Instructional content is defined in code 09.1001.

09.1001 Publishing.   (NEW) A program that focuses on the process of managing the creation, publication, and distribution of print and electronic books and other text products and prepares individuals to manage the editorial, technical, and business aspects of publishing operations. Includes instruction in product planning and design, editing, author relations, business and copyright law, publishing industry operations, contracting and purchasing, product marketing, electronic publishing and commerce, history of publishing, and professional standards and ethics. (Occupational Crosswalk)

09.99 Communication, Journalism, and Related Programs, Other.   Instructional content is defined in code 09.9999.

09.9999 Communication, Journalism, and Related Programs, Other.   Any instructional program in communication, journalism, and related fields not listed above. (Occupational Crosswalk)

 
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National Center for Education Statistics - http://nces.ed.gov
U.S. Department of Education