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Title: Apparel and Textile Marketing Management.
Definition: A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns. See also: 52.1902) Fashion Merchandising.
Action: No Substantive Changes
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